On May 13, 2019, we released the influencer marketing platform ViewReward
for YouTube .
What is ViewReward?
ViewReward is a performance reward-type influencer marketing platform that generates rewards in real time linked to the number of YouTube views.
For advertisers, ViewReward is a low-risk, low-cost service for influencer marketing on YouTube .
For YouTuber, ViewReward is a service that allows you to easily receive corporate deals and increase your income .
Influencer market trends
According to a survey by Digital Infact Co., Ltd., the domestic YouTube influencer marketing market in 2018 is estimated to be 8.5 billion yen and is expected to reach 22.7 billion yen in 2023. It is reported that the use of micro influencers is progressing compared to the past.
What ViewReward does
What ViewReward does is reduce transaction costs in influencer marketing. As micro-influencers are increasingly used, various transaction costs are expected to become issues. There are many micro influencers, so there is a cost to find the best influencer. Because the scale is small, the cost of contracting is relatively high. These costs translate into higher fees for advertisers and lower fees for influencers. ViewReward uses a variety of mechanisms to reduce these transaction costs and provide benefits to both advertisers and influencers.
Value for advertisers
- Since it is an open recruitment type, there is no cost for finding influencers.
- As a result-compensation type, the return on investment is stable.
- Post-approval so you can only pay for videos that meet your requirements
- Possible to post projects from a budget of 3,000 yen
- Rewards can be set in the range of 0.1 yen to 10 yen per playback
- Preventing stealth marketing
- Brand safety
Value for YouTuber
- In addition to existing advertising revenue, you can get rewards via ViewReward.
- Since YouTuber can select projects, you can select projects with high cost performance that match the channel direction.
- We don’t promise to make video content that meets your requirements in advance, so you do n’t have to increase production costs to meet your requirements.
Transaction flow on ViewReward
- Advertiser posts a job
- YouTuber creates a video that meets the requirements of the project and enters it into the project
- Advertisers disapproving videos as needed (e.g. not meeting requirements)
- YouTuber gets rewarded for the number of views of videos that were not disapproved
- Initial cost: Free
- Monthly fee: Free
- ViewReward usage fee: 25% of the reward for YouTuber
The information in this article is the information at the time of writing. For the latest information , please see the ViewReward official website